Opening VELOCITY, a film for UNDER ARMOUR.
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Work 01 / 06

Close-up of a runner's face beaded with sweat in cold light
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Client: UNDER ARMOURCategory: SPORT FILM / CAMPAIGN / POST

IntentMake private discipline visible

Velocity turns a runner's private discipline into a precise performance study. Road, treadmill and product space become one measured loop, with every stride pushed one beat further.

Film facts

Runtime
00:30
Frame rate
25 FPS
Versions
05 masters
Year
2026

Film shortcuts: Space or K plays and pauses; J and L or the arrow keys seek; M toggles sound; F toggles fullscreen.

INOUT
SMPTE NDF · 25 FPS00:00:00:00/ 00:00:00:0000:00:00.000F 0 / 0REM 00:00:00:00
FINE
STILL

MakingLet time run beside the athlete

Low tracking moves, running-rig proximity and fractured image echoes let the athlete occupy several moments at once. Cold studio light and electric product macros keep the shoe at the centre of the acceleration.

Runner crossing an outdoor track through a layered in-camera echo
00:00:05:10
Runner in a white top moving through a pool of cold night light
00:00:10:12
Cable-stayed bridge silhouetted against a low evening sun
00:00:17:05

ImpactSpeed that survives every format

The resulting performance system moves from a 30-second 4K master into 15- and 17-second cutdowns plus portrait and feed formats without losing its physical pulse.

Athlete stretching against a metal stair rail beneath a blue sky

Frame 1 of 2. 00:00:21:07

01 / 0200:00:21:07

Credits

ProductionArctic Owl
ClientUnder Armour
DirectionArctic Owl Creative
CinematographyArctic Owl Camera Unit
Edit & PostArctic Owl Post
ColourArctic Owl Finish

Deliverables

Main edit4K / 30 SEC
Cutdowns4K / 15 SEC · 4K / 17 SEC
Social masters1080 × 1350 · 1080 × 1920

MOUZAKITIS

PUMA × MOUZAKITISATHLETE FILM / RETAIL / SOCIALView next project